2001 Campaign Tool Kit 

This tool kit contains information and ideas for launching local campaigns and new initiatives in support of the Low-Risk Drinking Guidelines (LRDGs). It is based on a comprehensive resource distributed in April 2001 to Public Health Units, FOCUS Community Projects, CAMH Regional Offices and others responsible for dissemination of the LRDGs.

For additional information, please contact Marianne Kobus-Matthews, Centre for Addiction and Mental Health, Paula Neves, Alcohol Policy Network, Ontario Public Health Association, or Denise DePape, Association of Local Public Health Agencies.

Contents

• Table of Contents
• Letter from the Campaign Partners
• Ideas for Promoting the Low-Risk Drinking Guidelines
• How to Work with the Media to Promote the LRDGs in Your Community
• Frequently Asked Questions

Background Research

• Low-Risk Drinking Guidelines: The Scientific Evidence
• Do Ontarians Drink in Moderation? A Baseline Assessment Against Canadian Low Risk Drinking Guidelines
• Review of Canadian Low-Risk Drinking Guidelines and Their Effectiveness

Public Education Resources

• New "Plain Language" Low-Risk Drinking Guidelines brochure.
• Original Low-Risk Drinking Guidelines brochure in English and French.
• "Evaluate Your Drinking" brochure in English and French.
• CAMH "Drug & Alcohol Information Line" brochure in English and French.
• "Having a Party?" brochure in English and French.
• LCBO's "The Mocktail Guide" in English and French.
• CAMH Public Information and Education Resources Order Form.

LRDG Radio PSA Package

• Cover Letter Sent to PSA Directors of Ontario Radio Stations
• PSA Scripts in English and French.
• PSA Tracking Form

LRDG Kit Evaluation Form